Executive Vice President – IWS Business Unit (Executive Director)

Are you a change agent looking for an opportunity with a fast-growing organization to make a significant impact with your leadership skills? Are you interested in breaking the mold of what an association ‘is’ and challenging the status quo – driving value and growth of a nationally and internationally recognized organization?  

The National Association for Healthcare Quality (NAHQ) is the national leader in healthcare quality, setting the standard for workforce excellence. With innovative products and services designed for healthcare professionals and organizations, we support a mission-driven approach to improving outcomes and ensuring a higher quality of care at a sustainable cost. NAHQ is widely recognized and awarded, and it recently announced a strategic alliance with The Joint Commission where they endorsed NAHQ’s framework and programs. 

 NAHQ seeks a dynamic Executive Vice President to own and drive growth in our Business-to-Consumer (B2C) business division, which represents the scope of a traditional membership/certification association fused with a start-up energy and mentality. 

Reporting to the CEO, the EVP of Individual Workforce Solutions (IWS) ensures NAHQ’s vision and thought leadership translate into exceptional member experiences while advancing healthcare quality certification standards. This role oversees and expands a profitable portfolio of offerings for healthcare quality professionals with the intention to engage and convert a broader audience of healthcare “quality-curious” workers into NAHQ customers. By delivering innovative products and programs, you will redefine the healthcare quality community, meeting the needs of a five-generation workforce and encouraging the broader healthcare workforce to embrace quality as essential to their success. 

You will own P&L, growth, the product offerings, their value propositions, customer experience, and successful operation for the division – overseeing teams responsible for Membership, Education, Events, Accreditation, and Customer Service. In collaboration with the CEO and leadership of the B2B division, you will drive NAHQ’s vision and product roadmap for B2C offerings while also positioning the organization as the national leader in healthcare quality through individual member and customer experiences. 

This role is hybrid-based, with in-person collaboration near O’Hare once to twice a week. 

Key Responsibilities: 

Strategic Leadership: 

• Develop and execute a comprehensive business strategy for the B2C portfolio to meet and exceed growth targets. 

• Collaborate across departments to align B2C initiatives and products with NAHQ’s strategic plan and broader organizational goals. 

• Expand NAHQ’s international footprint organically and in cooperation with our channel partners.  

Operational Excellence: 

• Manage and optimize P&L performance for the B2C business unit, currently $8M in annual revenue. 

• Oversee B2C customer operations, including the currently outsourced customer support function, ensuring successful execution of product delivery to customers and utilizing customer experience metrics in decision making. 

Growth & Engagement: 

• Lead efforts to increase member, certificate holder and customer acquisition and retention through value-driven initiatives and targeted marketing strategies. 

• Create plans and leverage teams to achieve a minimum of 5-10% annual revenue growth annually 

• Lead efforts to engage and convert to customers a broader professional audience which encompasses healthcare quality-curious individuals in addition to healthcare quality professionals. 

• Partner with marketing to create an integrated healthcare quality content management strategy that drives growth, engagement, and stickiness of members and quality-curious professionals which align with brand and marketing initiatives. 

• Collaborate with the CEO and marketing to ensure NAHQ is visible at industry forums, conferences, and key policy discussions on healthcare quality where people working in quality are present. 

Product Leadership: 

• Drive innovation and market responsiveness via product leadership, positioning NAHQ as a leader in healthcare quality for professionals working in a variety of healthcare settings. 

• Oversee product lifecycle management for membership, credentials (certification and micro-credential portfolio), certification preparation, learning, and events to ensure continuous improvement and relevance. 

• Guide product development to ensure product market fit for new and enhanced offerings. 

• Drive quality, speed, and value proposition of the product development life cycle. 

Team Leadership: 

• Build, mentor, and manage a high-performance team of approximately 12 people (and growing) – fostering a culture of accountability, collaboration, growth mindset, and innovation. 

• Infuse a data-driven culture, empowering staff and community members to articulate and defend NAHQ’s value proposition in healthcare quality. 

Qualifications: 

• Bachelor’s degree in business, marketing, healthcare, or a related field (advanced degree preferred). 

• Demonstrated success in progressive leadership roles for B2C businesses, preferably within professional associations, education, or certification-based industries. 

• Expertise in managing growth and P&L for fast-growing business unit or organization. 

• Proven ability to drive membership and customer growth through innovative value propositions and engagement strategies. 

• Strong analytical and financial acumen to assess business performance and implement effective strategies. 

• Exceptional communication, leadership, and team management skills. 

Preferred Qualifications: 

• Experience in associations, healthcare, education, or accreditation-related organizations is highly desirable. 

• Familiarity with managing diverse product portfolios and cross-functional teams. 

• Strong affinity for mission-driven, fast-paced environments. 

• Experience co-leading product development, with knowledge of best practices in knowledge-based product innovation. 

• Tech- and data-savvy, with the ability to utilize technology to drive efficiency and relevance in team operations and product offerings. 

• Knowledge of the quality discipline, including Six Sigma, Lean, ISO, TQM, or CQI, is a plus. 

• CAE (Certified Association Executive) or FACHE (Fellow of the American College of Healthcare Executives) designation is a plus. 

Compensation: $210,000-$275,000 

This pay range reflects the Company’s current estimate for this position at the time of posting. Compensation will be determined in accordance with applicable laws and based on the applicant’s skills, experience, knowledge, and the requirements of the role. The Company reserves the right to adjust this pay range at its discretion. 

Benefits: Medical, Dental, Vision, STD, LTD, 401K w/ direct contribution, Paid Parental leave, Life, AD&D, HSA, FSA, Wellness Program, Identity Theft Insurance, Pet Insurance, Flexible Time Off (FTO) Policy,

The benefits offerings are reviewed on an annual basis and are governed by the terms of the applicable plan documents. 

About NAHQ:

NAHQ is a collaborative, innovative, and open environment asking its staff to show ethical behavior and business practices that align with the organization’s values. This position is vital to the success of NAHQ, and the person must bring, in addition to professional knowledge, a personality well suited to working with numerous individuals (staff, members, vendors, sponsors, etc.).  

NAHQ’s Values: Personal Accountability, Empathy, High Performance, Teamwork, Authenticity/Diversity, Organizational Ownership, Improvement, Service, Adaptability.  

NAHQ’s culture is high performance, and high impact, but limits draining behaviors associated with fear of failure, and unproductive competition. Leadership and management teams aim to set and communicate a clear compelling vision. Leaders work to coach, develop, and manage staff to meet organizational goals while also growing personal competencies for continued professional development. A growth and improvement mindset embodies our daily work and our interactions inside and outside of the organization. NAHQ’s values parlay into a culture that is optimistic, energetic, accountable, and fun. 

NAHQ is an equal opportunity (EEO) employer. We hire without regard to age, color, disability, gender (including gender identity), marital status, national origin, race, religion, sex, sexual orientation, veteran status, or any other status protected by applicable law. 

Benefits: Medical
dental
vision
life
401K match
STD
LTD
flex time off policy
paid parental leave
Life
FSA
HSA