Demand Generation Lead

As the Manager – Demand Generation, you will build inbound and outbound marketing programs to drive and accelerate pipeline growth.

As a Demand Generation Manager in this role, you will be responsible for developing, defining, and executing a compelling marketing campaign consisting of nurture, outreach, and personalized sales communications. You will own top, mid, and bottom-of-funnel communications strategies with the ultimate goal of MQL and revenue contribution attributed to marketing. You will work closely with the marketing team but be responsible to create compelling content and analyze performance metrics to optimize the funnel.

Responsibilities

Strategy: create and execute multi-channel demand generation strategies that are aligned to persona’s/audiences and sales objectives to support pipeline and revenue goals. Campaign Management: help construct and bring to life marketing programs and successfully create and roll out highly-targeted and broad demand generation programs that engage and advance interest across the prospect and customer lifecycle. Messaging: be able to understand the minds of buyers to create authentic conversations and promotions that move them through the funnel and help speed up sales. Stakeholder Management; collaborate with a variety of stakeholders – C-level, sales, marketing, product, and product marketing. List Development: ability to work within various tools to maintain and enhance target audiences. Analysis: analyze marketing program outcomes in detail, drawing insights and presenting results clearly to inform decision making. Qualifications

Bachelor’s degree in marketing, communications, or a related field. Experience in a demand generation role, preferably in the B2B space. Excellent understanding of how to analyze and optimize conversion rates across the sales and marketing funnel. Strong understanding of marketing technology and automation systems. Comfortable and desire to work with AI applications. A desire to work both at a strategic level and tactically on projects and campaigns. Self-motivated and results-driven.

Join the team and help shape the future of digital marketing efforts. We offer a competitive salary, comprehensive benefits package, and a collaborative work environment. If you are passionate about marketing and thrive in a fast-paced, innovative environment, we want to hear from you.