Digital Marketing Manager

Houston, TX

Direct Hire

Salary Range: $75,000 - $120,000

Digital Marketing Specialist
Job Description

  • Determine appropriate audiences for advertising goals
  • Research ideal audience interests and locations to maximize advertising reach
  • Develop copy, images, and advertisement layouts and designs
  • Publish digital marketing campaigns
  • Implement email marketing campaigns
  • Work together with website host and engineers to create joint advertising efforts, remarketing, tracking, landing pages, quizzes, and additional advertisement-to-webpage marketing
  • Measure digital traffic
  • Monitor social media and google analytics
  • Monitor advertising spend, leads, and conversations
  • Scale campaigns to maximize ROI
  • Research new advertising methods and platforms based on audience
  • Brainstorm and implement conversion experiments and test

Requirements and Skills

  • Proven work experience as a digital marketer
  • Hands on experience with Facebook, LinkedIn, and Google marketing platforms
  • Must have created, placed, and modified digital ads
  • Experience writing ads, informational pieces, and website copy
  • Understanding of layout aesthetics
  • Familiarity with software like Adobe Suite, Photoshop, Canva, and content management systems
  • An ability to perform well in a fast-paced environment
  • Excellent analytical and multitasking skills
  • Marketing, advertising, or computer science degree preferred

Houston, Texas – In Person

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