Tracking salary trends is important for companies and job seekers. Yet, doing so becomes increasingly difficult as the digital world evolves. With the rapid pace of change, it is hard to find reliable salary data.
Job Seekers have the upper hand right now, especially when it comes to Marketing talent. Unemployment is low, and businesses are hustling to transform their digital operations. But while job seekers definitely want to know their worth, companies must also know what to expect to pay for these positions.
It’s not easy to standardize so many data points across industries and experience levels. To deal with this challenge, we’ve developed a tool to aggregate public-facing salary information with our own data, which we collect from over 500 individual surveys with job seekers and more than 200 marketing hires that we have facilitated. And with this data in hand, we can discuss what we’re seeing across the Marketing sector, as well as salary ranges for the top positions in Marketing.
This helps all of us make informed decisions. It also helps us help you.
What We're Seeing in Marketing
Twenty years ago defining marketing was less tangible. It was a lot more fluff. Today, marketing drives business. It’s measurable now. Still, it’s a newer space and there’s a discrepancy in defining new roles.
Identifying someone in marketing as a manager is not necessarily about managing people, but managing a function. Someone working on Demand Generation is focused on getting people into the sales funnel. Product Marketers are working directly with the sales team and talking to the customers later on in the funnel.
A Digital Marketing Manager can be a specialist or an all-encompassing generalist role that ties many digital functions together, potentially combining SEM, SEO, social media and User Experience.
Additionally, Director, Vice President or Head of Marketing titles can be interchangeable and could all fit the same profile depending on the size of the company hiring.