Senior Paid Social Media Strategist

Job Description

Responsibilities:

• Design, implement and optimize paid social media strategies to achieve marketing goals for a variety of clients across multiple industries with a focus on eCommerce.
• Recommend targeting strategies and develop audience lists for future campaigns.
• Develop strong insights and turn data into actionable results. Deliver the story behind the data to key stakeholders.
• Actively work with the data and analytics team to ensure tracking and reporting is accurate.
• Stay abreast of paid social media trends and best practices to bring clients the best strategies and recommendations proactively.
• Proofread and quality check, with a focus on accuracy and attention to detail.
• Understanding of high converting landing pages, upsells, LTV, and associated areas to help drive ROAS
• Proficient with Facebook business manager, Instagram, TikTok for business, and Pinterest. 
• Build and execute social media advertising funnels 
• Technical understanding of social platform reporting tools, pixels, APIs, and attribution. 

Requirements:

• Bachelor’s degree with 4+ years of experience in social media marketing. Agency experience preferred.
• Strong analytical skills and a working knowledge of Excel.
• Experience with Google Tag Manager and Google Analytics.
• Strong working knowledge of how to market and communicate to specific client audiences across all mainstream social media channels.
• Background in running paid campaigns on social channels.
• Experience setting up Catalogs and product sets in Commerce Manager.
• Strong organizational skills, ability to multitask in a fast-paced environment, ability to present to key stakeholders.
• Strong initiative/self-motivated individual with a strong desire to succeed. “Can Do” attitude and team mentality a must