Senior Paid Social Media Strategist

Des Moines ,

Direct Hire

Salary Range: $90,000 - $110,000

Senior Paid Social Media Strategist

Job Description


  • Design, implement and optimize paid social media strategies to achieve marketing goals for a variety of clients across multiple industries with a focus on eCommerce.
  • Recommend targeting strategies and develop audience lists for future campaigns.
  • Develop strong insights and turn data into actionable results. Deliver the story behind the data to key stakeholders.
  • Actively work with the data and analytics team to ensure tracking and reporting is accurate.
  • Stay abreast of paid social media trends and best practices to bring clients the best strategies and recommendations proactively.
  • Proofread and quality check, with a focus on accuracy and attention to detail.
  • Understanding of high converting landing pages, upsells, LTV, and associated areas to help drive ROAS
  • Proficient with Facebook business manager, Instagram, TikTok for business, and Pinterest. 
  • Build and execute social media advertising funnels 
  • Technical understanding of social platform reporting tools, pixels, APIs, and attribution. 


  • Bachelor’s degree with 4+ years of experience in social media marketing. Agency experience preferred.
  • Strong analytical skills and a working knowledge of Excel.
  • Experience with Google Tag Manager and Google Analytics.
  • Strong working knowledge of how to market and communicate to specific client audiences across all mainstream social media channels.
  • Background in running paid campaigns on social channels.
  • Experience setting up Catalogs and product sets in Commerce Manager.
  • Strong organizational skills, ability to multitask in a fast-paced environment, ability to present to key stakeholders.
  • Strong initiative/self-motivated individual with a strong desire to succeed. “Can Do” attitude and team mentality a must

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