Paid Media Strategist

PAID MEDIA STRATEGIST | JOB DESCRIPTION

// WHO WE ARE
We are a leading performance marketing agency with clients all over the world. We specialize in helping businesses of all sizes to be successful with the right mix of marketing analytics, paid media and conversion rate optimization.
Our team is made up of the industry’s best marketers who build highly impactful digital inbound strategies powered by data to amplify our customers’ revenue performance.

We are driven by results and understand the importance of using data and actionable insights to help improve marketing outcomes. We partner closely with our clients to ensure their campaigns are optimized and exceed performance expectations.

// WHO YOU ARE
We are looking for a data driven problem solver to be our next Paid Media Strategist. You are someone who is thrilled to grow your skill set everyday by merging analytics with cutting edge digital marketing skills to deliver huge results for our clients.

Ideally, you are a critical thinker who wants to know what is not working, why it is not working, and how it can be improved. You are excited to get to know different audiences, analyzing data, optimizing campaign elements and much more.

// THE ROLE
The Paid Media Strategist is responsible for the performance and strategic optimizations of our client’s paid media campaigns. This role reports to our Paid Media Managers. Your tasks will include building campaign plans, optimizing campaigns, pacing budgets, reporting, project managing client projects among other things.

You may occasionally interact with clients and vendors through email, video calls, or in-person meetings so your excellent written, verbal, and presentation communication skills will come in handy.

// RESPONSIBILITIES & ROUTINE ACTIVITIES
Maintain high level of client knowledge for designated clients
Understand the overall client media plans and how campaigns can affect
their overall business performance

Help to develop campaign strategy and road-mapping
Build testing plans for creative, bidding, targeting, campaign set up and more
Execute paid search, paid social, display and other campaigns for multiple clients
Complete optimizations in a proactive manner to ensure each campaign
meets or exceeds desired KPIs and specific goals
Manage and maintain digital media budgets, forecasting and pacing
Conduct keyword and audience research
QA campaign settings, targeting, landing pages, ads and more
Extract campaign data, generate client reports, interpret and analyze results
Identify trends, wins, and losses and communicate to teams and clients
Communicate with designated client teams on performance, plans, project
statuses and more
Maintain digital marketing knowledge through constant self-education
Bring potential opportunities of growth to account managers and directors
Improve and maintain internal and external documentation

// REQUIRED SKILLS & EXPERIENCE
3+ years of experience managing campaigns in Google Ads and setting
campaign strategy for clients
BA/BS in Business, Marketing, Statistics, Informatics and/or other related
degrees
Working knowledge of Microsoft Excel and other Microsoft products

Basic proficiency in Google workspaces (Sheets, Docs, Slides, etc.)
Understands how to properly analyze qualitative and quantitative data
Ability to multitask and prioritize
Strong problem solving skills
Strong attention to detail
Excellent written and verbal communication skills
Excellent time-management and organizational skills
Inquisitive nature and desire to always find ways to improve
Ability to work independently as well as part of a team
Ability to handle difficult situations in a positive and professional manner
Google Analytics Certification
Google Ads Professional Certification

// BONUS SKILLS
Experience managing campaigns in Meta and other social media platforms
Experience managing campaigns in DSPs

// BENEFITS & PERKS
Not only will you learn, grow, and have fun as part of our team, but you also will receive some of the
industry’s best benefits and perks as a full-time member of the team.
Unlimited PTO (Two week minimum required to support work-life balance)
12+ paid holidays every year
401(k) with company match up to 4%, fully vested after 90 days
Competitive healthcare plan (Medical, Dental, Vision)
BetterHelp therapy subscription
Virtual vet clinic and pet emergency fund through PAWP
DashPass subscription via DoorDash Stocked office kitchen and coffee bar

Applicants must be currently authorized to work in the United States without needing future sponsorship.
We are proud to be an Equal Opportunity and Affirmative Action employer, and consider qualified applicants without regard to race, color, creed, religion, ancestry, national origin, sex, sexual orientation, gender identity, age, disability, veteran status or any other protected factor under federal, state or local law.