Email Automation and Marketing Manager
If you live and breathe email/SMS/automated marketing, we want to talk to you. We are looking for a passionate and experienced Email/Automation Marketing Manager to join our Marketing team! In this position, you will be responsible for planning and developing our overall email/automation marketing strategy and ensuring that business goals are met.
You will be working with the latest marketing technology in collaboration with internal and external marketing partners.
- Manage and build overall email/SMS/automation marketing strategy
- Create various automation lists and campaigns
- Test campaign success
- Determine email/SMS marketing KPIs
- Develop and present reports
- Create smart email lists
- Segment lists based on behaviors like past email engagement and website interactions
- Increase email subscriptions
- Analyze data for smart insights
- Suggest methods for improvements to increase overall leads and conversions
- Bachelor’s degree in Marketing, Business or Communications, or equivalent work experience. Minimum 5-7 years’ experience in digital marketing with a proven track record of creating and executing successful email and SMS automated campaigns..
- 2+ years’ experience with email and SMS marketing, lead nurturing, marketing automation, and web analytics
- Experience using marketing automation technology
- Knowledge of latest digital marketing trends
- Experience with email analytics
- Experience reporting and analyzing data
- Experience with A/B testing
- Knowledge of HTML/CSS
- Solid written and verbal communication skills
- Strong attention to detail
- Customer service orientation
- Ability to manage multiple projects under tight deadlines
- Computer proficiency: proficient in MS Office suite [Outlook, Excel, Word, PowerPoint].
- Critical thinker and problem-solver
- Sense of ownership and pride in your performance and its impact on company’s success
- Team player
Giving preference to candidates with:
- Retail, franchise or dealer organization experience
- B2B2C experience
- Marketo platform experience