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eCommerce Account Manager

St Louis, MO
Salary Range : $0

Position Summary

The Account Manager, eCommerce- has the accountability for delivering sales, share and margin for strategic eCommerce customers.  The position will be responsible for day-to-day Platform Management including developing account strategies and knowing operations and shoppers deeply in order to build and execute effective strategies to drive the battery, lights and auto care categories eCommerce platforms in partnership with the Digital Economy team and the Brick & Mortar Commercial teams.  Requires a self-starter with a curious nature who enjoys the ambiguity and challenge of earning category leadership on ecommerce platforms.


  • Develop eCommerce customer strategy and business objectives; manage KPI achievement
    • Utilize account team overall strategy to develop shared eCommerce objectives and metrics of success / KPIs with account teams; identify growth opportunities based on an understanding of the retailer eCommerce platform
    • Develop and execute Annual Business Plans that efficiently achieve and stretch customer and company eCommerce goals / objectives
    • Manage monthly scorecard reporting and recommendations to deliver expected sales and share growth
    • Serve as primary point of contact to eCommerce platforms, attend key meetings as the eCommerce expert and develop relationships at every level
    • Acquire an understanding of key customer needs and driving inputs into their algorithm in order to build competencies to win online
    • Regularly review / update learnings and successes of executed tactics; share out to the COE
  • Execute across the value chain to deliver customer strategy and achieve objectives
    • Provide full-time focus on driving digital business
    • Take accountability for digital shelf placement media to steer team activity and make daily spend decisions
    • Collaborate with Commercial team to deliver best-in-class eCommerce assortment and communicate regularly with Commercial teams to manage channel conflict / ensure alignment across the channel
    • Collaborate with Digital Media Lead to execute placement and visibility strategies and monitor the effectiveness of media spend making daily adjustments as needed
    • Collaborate closely with eCommerce Content and Syndication Specialist to drive written and visual customer-specific digital media creative / copy and syndication
    • Ensure product keyword listings, product page content, etc. are optimized for search rankings
    • Collaborate with Shopper / Brand Activation team to align online and in-store promotion activity
    • Own online item setup and out of stock management for strategic accounts in DIY channel
    • Communicate marketplace and competitive knowledge regularly with COE stakeholders to recommend tactic adjustments and share learnings
    • Drive test and learn pilots for eCommerce platforms
    • Liaise with insights lead to share learnings and optimize both in-store and online shopper experience
    • Share best practices and learnings with the eCommerce Acceleration team
    • Liaise with functional teams as needed to service the account and minimize channel conflict
  • Drive DIY/Professional Channel eCommerce relationships internally and externally
    • Foster strong relationships with customer buying teams and key internal support teams
    • Attend trade meetings and trade conferences
  • Communicate Home Depot and Lowes eCommerce results
    • Provide, monthly and quarterly updates to metrics of success
  • May perform additional duties as assigned

Specific Accountabilities

  • Develop annual eCommerce category business plans and targets; gain Customer Team alignment and support
  • Achieve category-specific KPI targets
  • Manage item catalog, including item level management, new item setup, product detail page optimization
  • Manage travel and expense budget

Required Skills and Experience

  • 4 year Bachelor’s Degree
  • 3-5 years related work experience
  • DIY Channel eCommerce account management experience preferred
  • Ability to influence change without direct ownership
  • Ability to make fast decisions and operate in a test and learn environment
  • Positive attitude and ability to set and achieve goals
  • Ability to take initiative and self-direct
  • Ability to balance Customer, Consumer, and Shareholder perspectives at the same time
  • Ability to intelligently challenge convention, influence decisions, and drive change
  • Ability to take initiative and self-direct
  • Significant sales/ecommerce experience
  • Ability to manage budgets and drive toward KPIs
  • Ability to work remotely

Preferred Skills and Experience

  • Experience analyzing and managing eCommerce platforms/ businesses
  • Organic, Paid Search optimization
  • Experience navigating Home Depot, Lowes or other DIY ecommerce platform
  • Negotiation (Customer Contracts, Annual Terms, Promotional Engagements)
  • Category Management (Pricing Analysis, Assortment Analysis, Market Share Analysis)

Working Relationships & Environment

  • Reports to the Senior Manager, Global Ecommerce
  • Closely collaborates with Home Depot, Lowes account team, Media lead, Content & Syndication Specialist, Digital Customer Analytics
  • Travel requirements 30%

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