Digital Paid Media Strategist

Des Moines ,

Direct Hire

Salary Range: $50,000 - $60,000

Digital Paid Media Strategist

Job Description

Spinutech is seeking a Digital Paid Media Strategist to be part of our growing team. The strategist will be responsible for creating, maintaining and analyzing SEM and shopping/PLA campaigns across a variety of clients and industries. In this role you will be required to provide a proactive service level to clients, maintain and grow strong relationships with those clients, and grow business within existing customers. See what it’s like to work at Spinutech here!


  • Plan, design, and build highly scaled paid search and shopping/PLA campaigns
  • Monitor and manage multiple client campaigns as they relate to program goals and objectives
  • Proactively expand and improve ad campaigns based on client business needs
  • Work with feed management partners and participate in feed health assessments
  • Provide ongoing analysis of campaigns, visibility and traffic metrics
  • Conduct keyword research and additions to new and existing campaigns
  • Conduct ad-copy adjustment and testing according to best practice
  • Manages landing page optimization and tracking URLs
  • Provide regular and ad-hoc reporting and analysis on campaign status to client management and digital strategy team
  • Perform competitive search analysis
  • Assist in the development of ongoing departmental strategies and processes.


  • 2 years of paid search/SEM marketing experience desired (agency experience a plus)
  • 2-3 years of shopping/PLA experience a plus
  • Experience with Structured Data/Data Feeds as they apply to Google & Bing Shopping Ads aka PLAs is preferred.
  • Ability to analyze data and trends to continually optimize media accounts for efficient ROI
  • Deep experience with Google Adwords and Bing Ads (certifications strongly preferred)
  • Experience with executing campaigns focused on driving online sales, optimizing to a ROAS
  • Strong understanding of Google Analytics
  • Keyword research and experience estimating campaign size and budget
  • Detailed report creation for paid campaigns
  • Excellent interpersonal skills, including strong written and verbal communication skills
  • Strong attention to detail, problem-solving, and time management skills
  • Strong initiative/self-motivated individual with a strong desire to succeed. “Can Do” attitude a must

Share This Job

Apply Now

We help people find the next step in their careers in technology, marketing, sales, human resources, finance, accounting, and real estate. Check out what jobs we have available today.

Follow the hottest hiring trends. #IYKYK

Talent Insights is THE place to keep up with the latest trends in hiring. From market analysis to hot takes on talent practices, tune in to learn (and maybe be entertained).

drop us a line

Need help with hiring? Turns out, we'd love to help. Contact us below.
If you're looking for a new job, check out the job openings for our clients here.