The Web and Digital Content Manager, as a member of the Marketing and Communications team, is an expert in supporting the maintenance of and content generation for the company website, related microsites that may be developed, and the company Technology Institute web portal. Ensures that quality standards are met and that content is current, supports the strategic direction and brand, is written in a consistent style/voice, and provides value to visitors/readers. Collaborates cross-departmentally to elicit ideas, content and updates. Serves as key contact for Corporate Development Project Manager to upload and review technical, product, and educational content for the Technology Institute, as well as troubleshoot industry partner concerns, and supply ongoing reporting metrics. Responsible for ensuring that the company website offers an informative and engaging experience for users, and content is appropriately tagged for search (SEO).
ESSENTIAL DUTIES AND RESPONSIBILITIES
? Works closely with departments to update content on the Website and any affiliated microsites, and provides copyediting/proofreading assistance. Departments are primarily responsible for developing and generating content, but this role provides collaborative and proactive oversight and guidance to streamline process.
? Develops and implements Website editorial calendar to create new content, aligning with our overall content strategy and integrating communications and marketing plans and e-communications and social media schedules.
? Works with departments to maintain Website events calendar.
? Keeps up-to-date on best practices for digital communications and on the forefront of trends, technology, media and best practices in managing web content and responsive design. Works with the Marketing/Communications team to identify potential areas of improvement and recommend implementation strategies.
? Will debug issues that arise with the performance of the website in collaboration with the IT Department or relevant vendors.
? Monitors site traffic and helps scale site capacity to meet traffic demands and performance expectations. Provides reports to Director of Marketing and Communications and executives on a quarterly basis.
? Ensures all departmental web contributors are trained and up-to-date on site’s functionality and Website content update process. Collaborates with departments for larger web-based projects, working directly with webmaster for necessary functionality and architecture updates.
? Using branding guidelines, oversees graphic standards for Website.
Technology Institute Management
? Responsible for the maintenance and technical troubleshooting of the website in collaboration with the IT Department or relevant vendors; Ensures website performance and an excellent end user experience.
? Monitors site traffic and helps scale site capacity to meet traffic demands and performance expectations. Provides reports to Industry Sponsors, Chief Technology and Innovation Officer, Director of Development, Director of Marketing and Communications, and executives on a regular basis or as requested.
? Works closely with Chief Technology and Innovation Officer, Directors, Industry partners and related volunteer members to proactively identify content gaps and educational needs as they relate to existing and emerging diabetes technology.
? Works closely with Corporate Development Project Manager and appropriate Industry Sponsors to upload accurate content, data, links, and verified permissions and legal releases related to the featured products (e.g., product/platform technical specifications, links to research and resource, etc.).
? Works closely with Director of Development and Director of Marketing and Communications to develop and execute sponsorship collateral as assigned, including generation of written and video content for newsletters or main website, sponsored content or features for journals, or focus group/polling questions.
KNOWLEDGE, SKILLS, AND ABILITIES
? Excellent editorial, written and oral communication skills with a strong attention to detail.
? Familiarity with online collaboration and publishing tools, knowledge of CSS, HTML required. Experience with graphic design software a plus.
? Demonstrated ability to work in a team environment that includes successful collaboration and maintenance of positive and productive relationships with staff, volunteer leaders, members and vendors and suppliers.
? Ability to plan, organize (both strategic and annual planning) and improve efficiencies.
? Excels while multitasking under tight deadlines.
? Dynamic and constructive/independent thinking.
? Candidate must possess 3-5 years of related communications and/or marketing experience in a professional services environment.
? Bachelor’s degree in relevant field required.
? Demonstrated project management experience.
? Experience working within content management systems.