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Marketing Data Analyst


Marketing Data Analyst

Chicago, Illinois, United States Full-time

A digital marketing agency in River North is seeking a Senior Marketing Data Analyst to join their marketing intelligence team. This person will work directly with agency clients to measure cross-channel marketing effectiveness and fuel data-driven strategic and creative optimization. Deliverables include:

  • Cross-Channel Marketing Effectiveness & ROI
  • Website performance reporting and optimization
  • Digital media performance reporting and optimization
  • Creative Optimization
  • Cross-Channel Marketing Strategy
  • Measurement and Reporting
  • Analytic Software Solutions


  • Strong problem-solving and investigative skills
  • Innovativeentrepreneurial thinker who can both develop and implement new analytic capabilities
  • Experience supporting CRM, digital and/or social media multi-channel marketing strategy and tactics
  • A minimum of 3 to 5 years’ experience in analytics, data-science, data-driven strategy, quantitative research, and/or management consulting work
  • Bachelor’s Degree in an analytic-focused field (e.g. engineering, math, statistics, economics, finance, social sciences). An advanced degree is a plus.
  • Experience using data exploration and visualization tools (e.g. Tableau, Cognos, SPSS, Excel)
  • Experience using web, digital media and social analytic tools (e.g. Google Analytics, Adobe Analytics, WebTrends, Google Adwords, DoubleClick, Facebook Insights, YouTube Analytics)
  • Experience with CRM and database marketing techniques, tools, and processes is a plus
  • Experience with analytic programming languages is a plus (e.g. R, Python, SAS, SQL)
  • Agency and Client Management experience is a plus

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