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Broadcast Media Buyer


The position of Broadcast Media Buyer is responsible for negotiating, buying and maintenance of local broadcast media buys for Broadcast TV, Cable TV and Radio across multiple markets. The Broadcast Buyer develops and maintains relationships with vendors to work towards the overall goal of each client and is constantly in tune with marketplace conditions, trends and changes within the media. This position works with the Media Planning and Account Services Departments to continuously develop, monitor, and adjust media schedules based on performance feedback from the client(s) and the Analytics Department.

The Broadcast Media Buyer should have 2-4 years of experience buying all local broadcast media. Ideally, the candidate will have automotive experience and have worked on STRATA but these are not absolute requirements.


  • Negotiate, buy and maintain media schedules on behalf of all clients
  • Responsible for creating broadcast schedules using marketplace data along with third party research data to achieve an effective and efficient media schedule
  • Responsible for resolving and clearing invoice discrepancies with stations to ensure optimal media schedule is achieved for our clients
  • Monitors historical rate structures and current/future market conditions to ensure rate integrity is maintained
  • Works with Media Planning team to continuously monitor and adjust media schedules based on performance feedback from clients
  • Evaluates media opportunities to help determine agency POV recommendation
  • Develops and maintains relationships with media company account executives to establish marketplace expertise in the local ad community while ensuring optimal unit pricing for our clients
  • Constantly monitors broadcast media schedules (including evaluating and approving Make Goods) to ensure all spots ran properly
  • Perform a detailed Ratings Post Buy analysis on a quarterly basis
  • Secures proper Added Value for all media schedules placed on behalf of clients
  • Performs other related duties as required or assigned with a positive attitude and as a true “team player” within the department

Required experience: 2-4 years of buying local broadcast media: 1 year Job Type: Full-time

Required experience: Broadcast Media: 3 years

Required education: Bachelor’s

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