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Associate Marketing Manager - Molecular Pathology

Pay: 
$80,000

Position Summary 

The Associate Marketing Manager – Molecular Pathology will be responsible for the development and execution of the commercial marketing/go-to-market strategy, as well as owning commercial launch plans pertinent to Molecular Pathology portfolio. 

Major Responsibilities

Marketing Plan and Campaign Development

  • Develop marketing plans, value proposition and positioning by market segment
  • Organize scientific/ educational events e.g. symposium 
  • Develop marketing campaigns, tools, and programs to drive demand and increase market share
  • Define content strategy and drive demand creation tactics
  • Work with digital marketing team for campaign execution through appropriate digital channels
  • Lead Voice of Customer activities to capture product reception and validate new marketing opportunities as well as track market share

Portfolio Management

  • Maintain regional product responsibility for the company's Molecular Pathology portfolio, work in close partnership with the global product management team in business unit
  • Conduct product training

Business Development & Strategy

  • Own the go-to-market strategy plan for the molecular products in close collaboration with the global business units (BU) and the regional sales teams
  • Develop pricing strategies designed to achieve margin and revenue targets for new and existing products
  • Collaborate with the BU on product roadmap, new product development, and product management activities

Required Education, Experience, Skills

Education: BS in Business, Marketing, biology, molecular biology

Experience/Skills:

  • Minimum 3 years of experience in commercial marketing, product management
  • Experience in leveraging digital channels for demand generation
  • Experience in partnering with KOLs, Scientific Advisory Boards
  • Experience in business strategy –market & customer segmentation; competitive product benchmarking
  • Experience in the tissue diagnostics, medical devices industry
  • Demonstrated experience in data-driven marketing and analytics

Travel: Up to 30%

Language:  English

Competencies/Behaviors

  • Commitment to being results-oriented with a team-first mentality
  • Demonstrate a sense of urgency
  • Drive decisive actions through both quantitative and qualitative analyses
  • Maintain a continuous improvement mindset pertaining to successful downstream marketing
  • Ability to think creatively and drive innovation where applicable 
  • Collaborate across the organization to achieve results

Internal Relationships:

  • Commercial Sales Team
  • Commercial Finance Team
  • Commercial Operations
  • Global Business Units
  • Regional Field Specialists
  • Global Marketing

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